Doreen Dilger
  • WELCOME
    • TEACHING CLASSES
    • SPEAKING
    • SHE SHED
  • ONLINE CLASSES
  • VIDEOS
  • BECOME A PATRON!
  • Blog
  • Contact

“Key Performance Indicators You Need to Track”

1/30/2015

0 Comments

 
Picture
Written by Doreen Dilger, The Home Based Business Coach

As you seek to improve your conversion rates, you’ll realize that real-time marketing offers an excellent solution to improving lead gathering as well as conversion rates. One of the reasons conversions go up is because your audience starts seeing you as real. The more you engage in answering to events happening today and participating in real-time conversations, the more your audience will grow to trust you.

Like with most marketing there are KPIs (key performance indicators) that you need to track to ensure that your efforts are getting the results that you desire. All real-time marketing does is to add in the "when" to the "where" and "how" of marketing. "When" is now.

For example, if you promote work-at-home opportunities and the new jobs report comes out, what can you do to make yourself part of that conversation? You can use their hashtag on Twitter to market your business proposition based on the job reports. Your response might include an informative infographic, or a link to a page of testimonials of those who have used your program to earn money and end their need for a job.

By inserting yourself into the conversation revolving around current news events, you can get more buzz than you may have thought possible. The KPIs you track aren’t that different from the ones you track all the time, but you will want to track them in real time to ensure that your efforts from that action gets immediate response.

There are several KPIs that you need to track:

·         Owned Audience – While no one really owns their audience as they’re free to leave whenever they want to, you’ll want to know how many people you’ve already connected to click through and perform any action based on a new event.

·         Website Visitors – When you participate in the real-time event, does it affect your website visitors right now? You can use Google Analytics to view real-time activity on your website right now to see if your efforts make a difference.

·         Total Leads – How many leads do you collect in the 24 hours after the event?

·         Customers – Do you get new customers within 24 hours of the event?

·         Recurring Revenue – How many of these new customers end up as repeat customers?

·         On-Page Activity – Check your on-page activity during the event. Does it change? What happens?

·         Social Media Activity – Once you start your real-time marketing effort, how many times is your message shared or responded to?

·         Checkouts – Do people check out without issue? Are there abandoned carts?

·         Conversion Rates – What is your lead to purchase conversion rate at the moment or for the 24 hours after the event?

By paying attention to these KPIs, you can understand whether or not your real-time marketing efforts are working. You’ll want to set up the ability to see these KPIs live during the event, and the 24 hours after the event.

You can use a lot of the information you gather to improve future real-time marketing events as well as to create better follow up. For example if you have a lot of shopping cart abandonment, you can remarket to those people a special way based on the fact that they clicked through your real-time marketing collateral.

Have a question or comment about this blog?  Please post below.  As a way of thanking my audience for participating I am doing a monthly give-a-way for all those who read my blog posts, sign up for my FREE Report or those who participate in any of my seminars.  One lucky winner will be picked on the last Friday of each month and announced here on my blog.

Remember all it takes is a plan and specific daily action steps to move you to your goals!

Here’s to your success!

0 Comments



Leave a Reply.

    Picture

    Author

    About the Author:  Doreen Dilger  is a Certified Manifest Method Coach, Certified Life Coach,  Author and Founder of Women Empowering Women Now.

    ​Tagline: Master Motivato
    r, Excuse Eliminator & Goal-get-her.   


    I guide women to put themselves first, step into their power so they can create an abundant and soul-inspired life.

    Archives

    September 2020
    June 2020
    March 2020
    February 2020
    January 2020
    March 2019
    February 2019
    January 2019
    November 2018
    September 2018
    June 2018
    February 2018
    September 2017
    August 2017
    July 2017
    June 2017
    October 2016
    September 2016
    August 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    September 2014
    July 2014
    April 2014
    February 2014
    January 2014
    October 2013

    Categories

    All
    4 Hour Work Week
    Attract New Clients
    Business Coaching
    Clean Desk
    Delegate
    Flexible Schedule
    Follow Through
    Follow Up
    Get Out Of Your PJ's
    Lifestyle Business
    Make A Plan
    Managing Your Time
    Measurable Goals
    Money Management
    Niche Groups
    Office Organization
    Organized Office
    Peer Groups
    Productive Working From Home
    Property Management
    Reorganize
    Take The Day Off
    Time Wasters
    To-Do List
    Vision Board
    Working From Home

    RSS Feed

    Subscribe to our mailing list

    * indicates required
    Email Format

Contact INFORMATION

=contact info

DOREEN DILGER
PO BOX 824
WATERTOWN, CT 06795
WWW.DOREENDILGER.COM
Join my private facebook group **the junk journal club!

copyright 2022
Privacy statement
Disclaimer
affiliate disclosure

Picture
Photo used under Creative Commons from Tim Dorr
  • WELCOME
    • TEACHING CLASSES
    • SPEAKING
    • SHE SHED
  • ONLINE CLASSES
  • VIDEOS
  • BECOME A PATRON!
  • Blog
  • Contact