Doreen Dilger
  • WELCOME
    • TEACHING CLASSES
    • SPEAKING
    • SHE SHED
  • ONLINE CLASSES
  • VIDEOS
  • BECOME A PATRON!
  • Blog
  • Contact

How To Turn Customers Into Repeat Buyers

9/30/2015

0 Comments

 
Picture
It costs a lot less to keep a customer than to work on acquiring a new one. You can reduce costs and increase revenues substantially by turning the customers you already have into repeat buyers, turning your product cycle into a never-ending circle by expanding your customer lifecycle into infinity.
 
So how do you turn customers into repeat buyers?

1.   Create Awesome Products – Your very first line of defense is to create great products. From your freebies to your high priced products, everything should be top-notch and high quality. If you are known for the great quality, word gets around and of course someone who buys something from you then trusts that the next product they get will also be excellent.

 2.   Provide Excellent Customer Service – Even if something does go wrong in terms of the product delivery or the product itself, if you clear it up with customer-centric service some faults will be overlooked and you’ll have gained a lifelong fan and customer.

3.   Under Promise and Over Deliver – Your sales pages and content that promotes your product should avoid too much puffery. When your customer gets your product it should be even more than they thought it would be according to your sales pages and sales copy.

4.   Segment Your Customers – Once someone buys from you and become a customer, it’s important to move them through your product funnel. And the best way to do that is to segment them by what they’ve already purchased, marketing to them only what they have not purchased.

5.   Build Relationships with Customers – Create inner circles and mastermind groups, and even closed Facebook groups to help you build better relationships with customers. Offering customers an insider’s view of you and communication with you will endear them to you in ways that other methods won’t.

6.   Offer Specials for Current Customers Only – So often, sales revolve around only new customers but this is a huge mistake. Offer current customers discounts, bonuses, and opportunities that are not offered to anyone else.

7.   Differentiate Yourself from Your Competitors – Even though you’ve already attracted your audience and they’ve bought products from you, you’ll still need to ensure that you work on being very different from your competition so that you don’t lose that customer to them.

8.   Empower Front Line Customer Service Providers – If you outsource customer service, be sure to give them power to deal with issues below a certain dollar limit without checking in with you. You are only one person and to make the customer wait will create issues that can easily be avoided.

Creating repeat buyers involves a lot of thought and consideration to your customer’s life cycle, your product funnel, and the quality of the merchandise you create. It’s all a mixture of everything working together that keeps your customers buying over and over again.

Did you like this post?  Was it helpful?  If you have a question or a comment please let me know.   You can put them in the feed with my blog post or email them directly to me at doreen@doreendilger.com.   You’re feedback would be greatly appreciated!

0 Comments



Leave a Reply.

    Picture

    Author

    About the Author:  Doreen Dilger  is a Certified Manifest Method Coach, Certified Life Coach,  Author and Founder of Women Empowering Women Now.

    ​Tagline: Master Motivato
    r, Excuse Eliminator & Goal-get-her.   


    I guide women to put themselves first, step into their power so they can create an abundant and soul-inspired life.

    Archives

    September 2020
    June 2020
    March 2020
    February 2020
    January 2020
    March 2019
    February 2019
    January 2019
    November 2018
    September 2018
    June 2018
    February 2018
    September 2017
    August 2017
    July 2017
    June 2017
    October 2016
    September 2016
    August 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    September 2014
    July 2014
    April 2014
    February 2014
    January 2014
    October 2013

    Categories

    All
    4 Hour Work Week
    Attract New Clients
    Business Coaching
    Clean Desk
    Delegate
    Flexible Schedule
    Follow Through
    Follow Up
    Get Out Of Your PJ's
    Lifestyle Business
    Make A Plan
    Managing Your Time
    Measurable Goals
    Money Management
    Niche Groups
    Office Organization
    Organized Office
    Peer Groups
    Productive Working From Home
    Property Management
    Reorganize
    Take The Day Off
    Time Wasters
    To-Do List
    Vision Board
    Working From Home

    RSS Feed

    Subscribe to our mailing list

    * indicates required
    Email Format

Contact INFORMATION

=contact info

DOREEN DILGER
PO BOX 824
WATERTOWN, CT 06795
WWW.DOREENDILGER.COM
Join my private facebook group **the junk journal club!

copyright 2022
Privacy statement
Disclaimer
affiliate disclosure

Picture
Photo used under Creative Commons from Tim Dorr
  • WELCOME
    • TEACHING CLASSES
    • SPEAKING
    • SHE SHED
  • ONLINE CLASSES
  • VIDEOS
  • BECOME A PATRON!
  • Blog
  • Contact