Who Uses Pinterest?
According to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of "pins" and create pin boards or collections to share with others. The pins that get the most shares are visually pleasing and often shopping related.
How Do They Use Pinterest?
Men and women use Pinterest for the same reasons - to get ideas, to make wish lists or "vision boards", and to keep track of resources they might want to look at later. But, women tend to wish more than men, who actually tend to buy more due to a pin. In other words, men generally pin things they will buy, while women pin things they want to buy or wish they could buy.
Why Do People Use Pinterest?
Why Should I Use Pinterest?
Go to Pinterest and find out if your audience is using it and set up a Pinterest for Business account. It's free.
About the Author: Doreen Dilger is a Certified Manifest Method Coach, Certified Life Coach, Author and Founder of Women Empowering Women Now.