Written by Doreen Dilger, The Home Based Business Coach
Getting the word out about your brand message and goals needs to be accomplished to let your audience know who you are, but it also needs to be communicated internally. You want to be able to explain to every contractor and every customer exactly what it is that you stand for and what you do for them.
Articulating your brand message and goals to your audience and even internally requires a lot of thought and consideration. You can do that if you know where to place your focus, and understand that you need to be one thing to one person and can’t be everything to everyone.
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About the Author: Doreen Dilger – Master Motivator, Excuse Eliminator & Goal-get-her. The Home Based Business Coach.