As a home based business owner you’re in a great spot to really build a brand you can be proud of. You can really narrow down your niche, become a real owner of your niche, and make your mark if you take the time to focus on branding. The best way to do that is to understand exactly what branding is and know what image you want to project - then craft a plan of action to do it. Here are some tips.
Branding will help define your values to your audience. Anyone who looks at your business should be able to tell what you stand for just by looking. Just like you recognize the famous Facebook “f” anywhere, even without the letters spelling out the word, people can recognize your business too.
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About the Author: Doreen Dilger – Master Motivator, Excuse Eliminator & Goal-get-her. The Home Based Business Coach.