Today more women are starting home based businesses than men, and studies are showing that female-led businesses are more successful than male-led organizations. It’s not certain why this is true, but there are some theories. One of these is that women need to continue to embrace their feminine side as they lead businesses to success. Here are some tips on how to succeed as a female entrepreneur.
Do Not Ask Permission. One thing women need to stop doing is asking permission to succeed, either from their husband or other men. You can succeed on your own without their permission. Remember that throughout history women have been leaders, and successful too. It’s only due to outside pressures that women have a history of giving up their power. Stop asking for permission and take what is your right.
Throw Out the Rule Book. Honestly, there never really was a rule book. It’s just that you’ve probably used someone else’s rule book to live your life by. Of course, you want to be kind, generous, and helpful to others, but none of those rules prevent you from running a hugely successful female-run organization.
Think Outside the Box. Women can be successful in all types of businesses, including technical or so-called traditional business models such as crafts and makeup. There isn’t any business that either a man or woman can’t start and lead to success.
Know That Women Are Technical. The first coders were women; that’s a fact. Women are also natural mathematicians. It’s only outside influences that have taken that ability away from women by eroding their belief in themselves. You can take all that back by learning about history and realizing that women are just as capable as men.
Take Your Power Back. If you’ve lost your power due to the way you’ve lived your life up until this day, realize that you can take your power back right now. Accept that you’re just as capable as the next person to be successful, lead and manage a business as a female. There is nothing innate about women that makes them less capable from men.
Over Deliver Every Single Time. It is true that there are perceptions you’ll have to overcome in business as a woman, which makes it even more imperative that you seek to over deliver to your customers every single time. As you show what you can do, people will start trusting you and believing in you - no matter in which field you ultimately choose to start your business.
Success Breeds Success. Each time you experience success it leads to your next success. Embrace your success, thank those who have helped you achieve it, and also thank yourself. Realize that you are in charge of your future more than anyone else, and that your choices and ideas are what are creating the success.
The Rules of the Past Are Gone. While you don’t need to reinvent the wheel, you do need to let go of any rules and limiting beliefs that will hold you back in your entrepreneurial, leadership and management skills. Embrace your abilities, and keep practicing taking charge and you will succeed.
The fact is, women have never really been worse than men at building businesses. Unnatural forces have held women back and pushed them down, and women are learning that they are powerful and are able to make key decisions that are making waves in the business world.
This is your time! What are you going to implement today to make sure that you're moving forward in your business. Let me know how I can help and support you. Now go and create!
Networking Events...Do I Really Need To Go?!
As a home based business owner, networking events are wonderful ways to learn more about your industry, get to know movers and shakers, and even become a mover and a shaker yourself . There are many reasons to attend networking events that you should consider. But, if any one event doesn’t fulfill at least a couple of the following factors, then there is no need to go. Attend as many events as you can afford and so that you can research to see if at least a couple reason for you to attend.
As a home based business owner, attending networking events is a really great way to build your business, learn more about your business, and make the right connections. If the events you’re choosing from fulfill some of the reasons to attend and it’s within your budget to attend, yI highly recommend you go.
Believe it or not, growing a business takes more thought than just making more sales. You could end up in a bad situation where you’re making more sales than your business can support. It can cause a serious problem with trust from the consumer, and can actually totally ruin your entire business. Better to be ready for future growth.
* Create Standard Operating Procedures. Every single business from a fast food restaurant to a service provider can improve their business by creating standard operating procedures. When you have procedures in place that are repeatable, you’ll experience smoother growing pains and even encourage growth.
* Save Money for Higher Expenses. When your business grows, expenses go up. Whether it’s marketing and advertising, materials, costs for contractors and so forth, you’ll spend a little more on expenses. But, if you’re ready for the higher costs (which can sometimes kick in prior to experiencing the revenue), it’ll go smoother.
* Set Up the Right Software. There are numerous types of cloud-based software that you’re going to need in your home based business. Whether it’s shopping cart software or a website, you need to ensure that what you’ve chosen is scalable. You don’t want to pay for more than you use, and you want to make sure it scales easily.
* Use Automation Carefully. Today you can automate so much, from social media to even accounting. But, it’s important to choose which things should be automated and which should not. Generally anything to do with engagement should not be automated, and anything that keeps you from having to do data entry should be.
* Put an Accounting System in Place. If you’re currently doing your accounting by hand and you want to grow, it’s going to be best to create an accounting system that is automated and done by a professional. You can do this with many programs, from Go Daddy Bookkeeping to QuickBooks to Quicken.
* Identify Holes in Skills. Sometimes when you want to expand there is a problem when it comes to skills. For example, if you have a service-based business such as a website building business, you’re going to have to hire people like yourself in order to scale up.
* Improve Social Media Accounts. As you seek growth, focus more on your social media accounts. Upgrade them, ensure there is a branding match across networks, and then hire someone to keep your accounts up to date and create a social media marketing strategy.
* Make Contact with Appropriate Contractors. You’re going to have to hire contractors or employees as you ramp up your business and plan for future growth. It depends on the type of business you have, but if you make contact now and get to know people now, you’ll be ready.
If you’re not ready for growth, you can actually end up losing your business. The reason is that you could end up making promises you can’t keep, or having to turn away people due to lack of supply. This can be really hard to take. But, if you prepare in advance you’ll be ready for future business growth.
When it comes to becoming a home based entrepreneur, women seem to have more challenges than men. However, these challenges can easily be overcome with some education and perseverance. Let’s go over these challenges and learn how to deal with them.
1. Being Perceived as Bossy. Sometimes in our society women who are strong are seen as bossy while a male who does the same thing is seen as strong. But, instead of worrying about that perception, women should learn to take charge and not worry about other peoples ideas. When someone calls you out on being bossy stand up for yourself and point out examples of males doing the same thing. When people are exposed to their underlying sexism they will change.
2. Building Networks. Because of the perception that most people who are business owners are men, most groups seem to be male centric. However, today there are many groups that are available for women to join. You can even start your own group like I did with Women Empowering Women Mastermind Group. www.wewmg.com But, don’t wait around for women-centered groups; join the groups that are male dominated and take a leadership position. Don’t be afraid to be a leader.
3. Making Strong Decisions. Because of the perception that women are bossy, some women have a hard time making decisive choices about their lives and careers. But, that’t the worst thing you can do. If you’ve done the research, be sure of your choices and make the decision, knowing that you’re just as smart as anyone else.
4. Being Balanced. It seems that as women we are expected to do everything. We are expected to take care of our spouses, the kids, the house, the animals and our business as well! It’s not really a fair thing for women to have to take all that onto by ourselves. Reality is we can’t or something along the way is going to breakdown. Ask for help. Ask your partner, your kids, your family or even hire someone to take care of those things that you don’t have time for. Hire a housecleaner, lawn service, babysitter (for when you are home and need to work), dog walker. If your really good at building your business then you can spend some money to hire key people in your life to help you be balanced.
5. Fear of Success. This is a problem for a lot of home based women entrepreneurs. Success carries a lot of responsibility and it can be overwhelming at times. Treat yourself the way you want others to treat you. If you want to be a successful home based business owner, you have to see yourself as one first before anyone else will.
6. Finding a mentor/coach. In the USA, women own 10.6 billion businesses and are the fastest growing segment of business owners in the world. The majority of the very successful women business owners have a mentor or a coach or even both! You need to have someone or a group like a mastermind to bounce ideas off, let off steam, and hold you accountable.
1. Do What You Love. Start a business that you are passionate about, instead of one that just makes money. Often times people get involved in something because of the money, and then realize how much they dislike it. But when you are doing something you love and that is also in demand, the money will come and it will also feel good.
2. Know Where to Place Your Focus. Remember the 80/20 rule? This states that 20 percent of the work you do produces 80 percent of the results. Use metrics to identify what part of the work you’re doing is getting the results, and then do more of that and less of what is not producing results.
3. Identify Your Strengths and Weaknesses. It’s important to be honest about what you know and what you don’t know. You want to work from a position of strength. Do what you do very well and do a lot of it. When you do too much of the things you’re weak at doing, you will lose the joy of your business as well as suffer as a result.
4. Outsourcing. As you note your weaknesses, it’s also important to find a way to fill those gaps. You may use outsourcing help, technology, or even take a course if necessary to shore up your weaknesses so that they become strengths.
5. Be Accountable to Yourself. Honesty is very important, including self-honesty. If you can’t tell yourself the truth, look yourself in the eye, and move forward with your goals, then you’ll fail at being a business owner. To help get yourself a coach or get into a mastermind group such as Women Empowering Women Mastermind Group. www.wewmg.com
6. Set Realistic Goals. Learn about SMART goal setting, which stands for Specific, Measurable, Attainable, Relevant, and Time bound. This means that you want goals that are realistic within a particular timetable and deadline.
7. Surround Yourself with the Right Team. The right team for you may not be what’s right for someone else. Learn to trust yourself as you choose a team to work with, whether employees or contractors. Skill matters, but so does personality. If you mesh with your team, you’ll have a more pleasant and successful environment.
8. Don’t Apologize. Men never apologize for success, and women should learn not to. You’re not bossy; you’re the boss. You’re not arrogant; you’re in charge. It’s okay to be successful; you don’t need to say I’m sorry about anything.
9. Get Help When Needed. The most successful people know that they need to ask for help when it’s important. Consider that throughout history men have been successful in business - not alone, but with the help of others around them.
10. Have fun! Don’t forget the reason why you started a home based business in the first place. Remember to enjoy and love what you do so you can have a successful home based business and lifestyle.
Who Uses Pinterest?
According to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of "pins" and create pin boards or collections to share with others. The pins that get the most shares are visually pleasing and often shopping related.
How Do They Use Pinterest?
Men and women use Pinterest for the same reasons - to get ideas, to make wish lists or "vision boards", and to keep track of resources they might want to look at later. But, women tend to wish more than men, who actually tend to buy more due to a pin. In other words, men generally pin things they will buy, while women pin things they want to buy or wish they could buy.
Why Do People Use Pinterest?
Why Should I Use Pinterest?
Go to Pinterest and find out if your audience is using it and set up a Pinterest for Business account. It's free.
When you’re trying to get clients it can be a frustrating journey. Sometimes you’ll talk to someone who seems perfect but they either don’t get back with you, or they tell you they picked someone else. After all the work you do to qualify your clients, it can be a big let-down. But, there are ways you can get to yes that you may not have thought about.
Understand What “No” Really Means
Most of the time, when someone raises objections, they are really asking a question - not saying no. It’s your job to know what type of objections your audience may have in advance and come up with answers and education that explain away these objections. Your sales pages, email marketing messages, and other marketing material should answer most of these objections up front to avoid them later.
Be Committed to Getting to Yes
Most people just need time to get to yes. If you have someone sign up for your email list, and they are at least opening the emails, you’re part of the way there. If they’re not opening the emails, it’s up to you to figure out why (perhaps your freebie is targeted to the wrong audience) and then move them to a new list so that you can market to them more aggressively. Perseverance wins over a lot of doubters if you keep delivering high quality education.
Host a Webinar
Even service professionals can host webinars to discuss something they do for their clients. If you, for example, set up shopping carts for your clients, and keep them running smoothly, you can host a webinar about “making your products stand out” or “100 reasons you should use 1ShoppingCart” if that happens to be your specialty. Then end with an offer they can’t refuse.
Spend More Time on Client Screening
If you are getting to the discovery call phase and getting a lot of “no” answers, it may be time to re-evaluate your client screening process. Potential clients that get to the call should be ready and willing to buy. The way you accomplish this is by building up an email list of leads who may become prospects, who will then be more likely to become clients based on the actions they take as you lead them through your product funnel.
Yes - You Need a Product Funnel
You read the words product funnel above and maybe cringed. You don’t have one? Well you need to create one. A product funnel for a service-based business is not much different from a product funnel for other types of business. You put the least expensive item you have at the widest part of the funnel, and the most expensive item at the narrowest part. In between you develop educational materials that lead the prospect through the funnel.
Stop Treating Each Prospect the Same
Every prospect you have is unique. You need to personalize your efforts for each prospect that gets to the discovery call stage. Learn all you can about them via a client questionnaire that you send to them prior to the call. This will help you narrow down what to talk to them about, as well as help you identify potential issues. Don’t worry about if you find out they are not right for you in the process. You saying no is acceptable.
Hone Your Marketing Messages
If you are sending a lot of people to the discovery call phase and still getting a lot of no’s, then you may need to improve your marketing messages. As the person creating the message, you’re responsible for how your prospects hear them. If they’re not hearing what you thought they were, then it’s your job to go through every single message and fix the problems.
Tell Your Story Better
When you look at high-priced items compared to lower priced items, they are essentially the same thing. What is it that differentiates the perceived value of the items? Is it really the ingredients? Sometimes, sure, but often it’s all based on perception. It’s your job to tell your story in such a way that your audience perceives your work as worth more than the work someone else does.
Getting to yes, and being the chosen one, doesn’t come from luck. It doesn’t come from waiting around. It comes from proactively creating a system that helps pull in your ideal client. The clients who want to say yes, the clients who really want to work with you and is ready to do what it takes to do so.
How do you get clients? I love your feedback! I have had so many people contacting me and I truly appreciate it! Please keep them coming. My direct email is firstname.lastname@example.org. Wishing you a productive day!
One of the hardest parts about working for yourself is the quest to find your first paying client. This is honestly one of the most difficult times in any business, and it’s where some people give up. They underestimate the time it will take to break that barrier. These tips will help you be one of the entrepreneurs who succeed.
1. Tell Everyone You Know
This may seem obvious but you would be shocked to learn that a lot of people who start a business don’t tell anyone they know about it. This is a mistake. You want to get the word out to everyone you know, because they may know someone that needs you and tell them about you. Hand out business cards and offer an incentive to get them to send you a paying client.
2. Get Involved
Being involved in your local community and online communities, both business and personal, will help you become a known entity. You don’t even have to become a sales person in these associations. Instead, you just be yourself; and when someone asks what you do, be ready with an answer. Be ready to give them a business card - or if you’re online, make sure your profile is amazing and compelling.
3. Start a Joint Venture
A joint venture is a temporary partnership in which you join forces with someone who markets to your audience but who is not direct competition. Make sure you have a really good offer; host a webinar teaching your audience something to solve one of their most burning problems. Since you’ll get access to their list (and in exchange you should do all the work for the event), you should get at least one client out of the process.
4. Be Social
Make all your profiles on social media compelling and informative. Post a good profile image that shows your face and eyes. It doesn’t have to be a professional shot, but it should be clear and show a good depiction of your personality. Join various groups online, consisting of both your audience and your competition. Get to know people, help people, and let your profile speak for itself.
5. Build Your Reputation
Take the time now that you don’t have any clients to work on reputation building. The way you do this is participate in webinars, discussions, and blabs (Blab.im), showing your professional knowledge about your niche and how you can solve problems for them. Write a book, blog, guest blog; develop a freebie (lead magnet) to give away so you can build an email list.
6. Optimize Your Website
Your website is the hub of all other activity. Ensure that it works on any device, that it loads fast, and that it is pleasing to the eye. Use keyword-rich titles, appropriate anchor text, and publish informative blog posts. Ensure that you have at least a home page, blog page, about us page, service page and a contact page, and that there is no mistaking what it is you do when someone visits your website.
7. Be Your Own Client
One of the best demonstrations of what you can do involves being a bright, shining light that shows the world what it is that you do. If you are a website developer, then your website should demonstrate all the bells and whistles. If you’re a content writer, then the content on your site should be top-notch. And if you are a virtual assistant, then you should demonstrate what you do for others on your website.
Once you get that first client, it will begin an amazing snowball effect. That client will tell other people, and before you know it, you’ll have a full roster of clients and a waiting list.
How did you get your first client? Care to share? I love your feedback! I have had so many people contacting me and I truly appreciate it! Please keep them coming. My direct email is email@example.com. Wishing you a productive day!
Nothing can feel worse than losing a client. It feels like a personal attack. It makes you question everything you thought was true about yourself and your business. But, the truth is you can bounce back if you know what to do when you lose a client. Don’t think it won’t ever happen to you. It will happen if you’re in business long enough, and it doesn’t even have to be your fault.
Finally, take this time to contact all your existing clients and ask them for an appointment to do a review of your services and work. Offering a yearly review to your clients gives them an opportunity to give feedback than can help prevent losing more clients.
Have you ever lost a client? I believe that when one doors closes another opens! I love your feedback! I have had so many people contacting me and I truly appreciate it! Please keep them coming. My direct email is firstname.lastname@example.org. Wishing you a productive day!
Believe it or not, there is great power in learning and using positive language in all your business conversations. When you learn this technique, you'll find that you’ll be more persuasive in business meetings (and your personal life too), and you’ll be able to work with people a lot better individually and in groups.
You might be confused into thinking that negative language works better, what with all the negativity in news headlines and even on YouTube videos. But, the truth is that positivity works better every single time. The best results always come from being positive over being negative. In spite of those horrible headlines, study after study shows that the more positive that you can be, the better.
Positive Language Is Real Communication
Think about the person in the group who always has some wrench to throw into any plan without giving any idea of what you can do to fix it. They only have negative things to say like “that won’t work”, “that isn’t how it’s done”, and so forth. None of that works to move anything forward. Therefore it’s not even real communication.
Positive Language Is Productive
Saying things like, “That’s true but if you look more deeply…” will go a lot further than negative language like just saying, “You’re wrong.” Positive language is naturally more productive. Even if you say something negative followed by something useful, most people will not hear it - they’ll only hear the negativity. Always lead with the positive.
Positive Language Keeps the Peace
If you start any sentence with positivity, you will automatically calm any nerves and keep the peace. However, if you start out with something negative, people will just shut down immediately and it will be hard to get them back. It might even make people defensive and on edge. Being positive pushes things forward and keeps everyone happy.
Positive Language Creates Victory
Imagine if the moon landing was reported negatively instead of with excitement and happiness? They certainly could have. They could have said something about the expense of the landing or how little time they spent on the moon for the cost. How the astronauts lost muscle mass, or any number of things. No one wins with all that negativity.
Practice Positive Language
Instead of, “I don’t believe that” say, “Here’s what I believe.” Instead of, “It won’t work” say, “This might work.” See if you can turn some negative statements into positive statements and then keep practicing. The more you can create positivity as a habit and the default, the better you’ll get at being positive in your everyday language.
Finally, take some time to understand what the trigger words or power words are within your niche or community. Avoid words like “bad”, “hate”, “problem” and anything that has a negative connotation. Instead try to think of a way to say the same thing without negative words.
How do you feel? Do you practice positive language? I love your feedback! I have had so many people contacting me and I truly appreciate it! Please keep them coming. My direct email is email@example.com. Wishing you a productive day!
About the Author: Doreen Dilger – Master Motivator, Excuse Eliminator & Goal-get-her. The Home Based Business Coach.